The Challenge
Premier Mortgage Solutions was struggling in an increasingly competitive mortgage market. Despite having excellent loan products and competitive rates, they were finding it difficult to generate qualified leads at a reasonable cost.
Key Pain Points:
- • High customer acquisition costs
- • Low-quality leads from traditional sources
- • Difficulty reaching first-time homebuyers
- • Inconsistent lead flow
Business Impact:
- • Declining monthly originations
- • Increased marketing spend with poor ROI
- • Team morale affected by lead quality
- • Losing market share to competitors
The AdsNOW Solution
We implemented a comprehensive AI-powered advertising strategy targeting first-time homebuyers and refinancing prospects with personalized messaging and advanced audience segmentation.
Smart Targeting
AI-powered audience segmentation to reach qualified prospects
Dynamic Optimization
Real-time campaign adjustments for maximum performance
Personalized Messaging
Tailored ad copy for different buyer personas
The Results
Increase in qualified leads
Reduction in cost per lead
In loan originations (90 days)
Return on ad spend
"AdsNOW transformed our lead generation. We went from struggling to find clients to having a waiting list of qualified prospects. The AI targeting is incredible - it finds people who are actually ready to buy."
— Sarah Johnson, Senior Loan Officer