The Challenge
Premier Auto Finance Center was struggling to reach credit-challenged customers and generate qualified finance applications in the competitive automotive market. Traditional auto advertising wasn't effectively targeting their specialty market.
Key Pain Points:
- • Difficulty reaching credit-challenged customers
- • Low finance application conversion rates
- • High competition in auto financing
- • Generic automotive marketing approaches
Business Impact:
- • Limited qualified finance applications
- • High cost per qualified lead
- • Underutilized financing programs
- • Missed sales opportunities
The AdsNOW Solution
We created targeted campaigns focusing on credit rebuilding messaging with pre-qualification tools and flexible financing options, specifically reaching customers who needed automotive financing solutions.
Credit Rebuilding Focus
Messaging that resonates with credit-challenged customers
Pre-Qualification Tools
Easy online tools to qualify customers before they visit
Flexible Financing
Highlighting flexible options for various credit situations
The Results
Increase in finance applications
Improvement in approval rates
In vehicle sales (4 months)
Reduction in cost per qualified lead
"AdsNOW transformed our finance department. We're now the go-to dealer for customers with credit challenges, and our sales have never been higher. The targeting is incredibly precise."
— Robert Martinez, Finance Manager